Ayhan is the Founder of Growth Rhino - a sales agency helping SaaS companies scale their outbound programs. Learn more at growthrhino.com. He is certified in Conversion Optimization by CXL and holds a Masters in Innovation & Entrepreneurship from Ryerson University.
Follow on TwitterCold emailing is an effective strategy for sales reps. We’re not talking about mass emails, either (though these do have their place). Instead, we’re focusing on personalized, well-researched emails that demonstrate that you understand your client and know how to help them.Customization in your email message is key. In an …
There are so many channels you can use to get your business in front of prospects. The most important thing? Making sure you’re making the most of it whenever you have their attention.That’s why copywriting is key. You need to get your message across efficiently, and you need to leave …
Everyone wants leads. It makes sense. After all, more leads mean more sales, right? Sales organizations obsess over their lead generation, trying to get as many leads as possible into the top of the funnel, and then hope at least some of them make it all the way through. As …
Prospecting a CTOs has become a common task for many BDRs/AEs at SaaS companies. The challenge with this persona is that they are (surprisingly) very hard to reach.Prospecting in 2020 has changed.You have to be relevant and (more importantly) genuine.I sat down with Michael Morockos – Airborne’ CTO. The goal …
For the agencies we deal with at Airborne, having booked meetings and a pipeline full of qualified leads is critical to their ability to function. However, with the increasing number of companies offering outsourced sales development, businesses have an important choice to make. Is it better to build your own …
Questions are a powerful tool for salespeople. By asking questions, you can transform your prospecting emails from an irrelevant pitch into an engaging two-way conversation, one that actually interests your prospect. Not all questions are equal though. If you’re not careful, the wrong question can end the conversation before it’s …
As the Covid-19 pandemic sent people into lockdown and closed businesses, salespeople were called out for callous, tone-deaf messaging. Some were even critical of any kind of sales outreach: “Now is not the time for selling!”The one thing everyone seemed to agree on was that we all needed to show …
