Ayhan K. Isaacs

Ayhan K. Isaacs

Ayhan is the Founder of Growth Rhino - a sales agency helping SaaS companies scale their outbound programs. He is certified in Conversion Optimization by CXL and holds a Masters in Innovation & Entrepreneurship from Ryerson University.


6 Essential Copywriting Tips

6 Essential Copywriting Tips

There are so many channels you can use to get your business in front of prospects. The most important thing? Making sure you’re making the most of it whenever you have their attention.That’s why copywriting is key. You need to get your message across efficiently, and you need to leave …

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Don’t sell your clients leads - generate conversations for them

Don’t sell your clients leads - generate conversations for them

Everyone wants leads. It makes sense. After all, more leads mean more sales, right? Sales organizations obsess over their lead generation, trying to get as many leads as possible into the top of the funnel, and then hope at least some of them make it all the way through. As …

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Should You Outsource Your Sales Development or Build Your Own Team?

Sales Development: Outsource or In-house?

For the agencies we deal with at Airborne, having booked meetings and a pipeline full of qualified leads is critical to their ability to function. However, with the increasing number of companies offering outsourced sales development, businesses have an important choice to make. Is it better to build your own …

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42 Open-Ended Questions You Can Ask in Your Prospecting Emails

42 Open-Ended Questions for Your Prospecting Emails

Questions are a powerful tool for salespeople. By asking questions, you can transform your prospecting emails from an irrelevant pitch into an engaging two-way conversation, one that actually interests your prospect. Not all questions are equal though. If you’re not careful, the wrong question can end the conversation before it’s …

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Why Empathy is so Important in Sales (and How to Use It)

Why Empathy is so Important in Sales (and How to Use It)

As the Covid-19 pandemic sent people into lockdown and closed businesses, salespeople were called out for callous, tone-deaf messaging. Some were even critical of any kind of sales outreach: “Now is not the time for selling!”The one thing everyone seemed to agree on was that we all needed to show …

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