The concept of cold emailing is highly favored across sales industries globally. There have been multiple tactics put to use to modify the method of getting replies. Today, sending cold emails has become crisper and more targeted. They are powerful and intriguing tools, all while being to the point. And, this is why curating each part of the emails have become so essential now. The emails bearing the messages need to be meaningful and highly communicative.
Some methods help businesses create the best cold emails and check how high their response rates have been. Cold email campaigns without mapping their success analytics is a waste show, and hence here are the 8 steps that would help you write emails to bring in results genuinely.
To begin with cold emailing, it is best if we understand this concept deeply and how modern-day sales teams are using it to benefit sales. We would also assess how the evolution of writing cold emails has taken place across industries.
What is a cold email?
To initiate and maintain healthy business communication, generalized yet targeted emails are sent to the prospect market. It is an email that can be sent to anybody without having any prior relationship with them. These emails generally bear requests that ask the email recipients to hold a concrete discussion on a particular topic or proceed with any anticipated response.
The purpose of cold emails:
Cold email marketing campaigns are not simply restricted to capturing sales leads only. These emails can be sent to anybody across industries to seek expert advice on any particular matter. These are also a great source of communication to gather information on various topics.
Sending cold emails is an integral part of outbound sales today. These emails are sent as a medium to break the ice and start a meaningful conversation online. It is a method of sending the necessary information to potential leads with little or no knowledge about the business offering in the discussion.
Cold emailing has a specific benefit to build relationships with strangers and help them turn into loyal customers. The cold leads are nurtured and warmed up through these emails gradually.
How has cold emailing evolved?
Ever since the sales departments have started using cold emailing, the primary purpose had been to pitch the offers to their potential client base. But today’s evolution has brought more than sending generic messages to large groups of people. Now, personalization and segmentation are the fundamental techniques for effectively creating cold email templates.
Earlier, the method was pretty new, and business through emails was not very common. At that time, mass sales-oriented approaches were used to generate leads. But now, companies and individuals have grown more sensitive towards salesy tones that require personal touches always.
The email creation methods now indicate towards the recipients and not towards the offerings. The prospect must understand how well your business is understanding their challenges and working well towards resolving them. The emails must also highlight how your offering can help them get out of their pain points smoothly and efficiently.
Tips to write cold emails
With the concept of cold emails getting clear, let us now focus on how to write cold email perfectly to increase its reach and open rate. Sitting down to type right away is something that must be avoided, and the below-listed tips will help you plan your cold email templates efficiently.
Doing the right research.
Before sending cold emails, every business must ascertain about knowing their email recipients first. Finding any common ground to initiate conversation is going to break the ice between you quickly, and hence, their interest can be piqued towards sales conversions. The email content will also reveal how genuinely the business is interested in knowing them individually rather than just asking for favors and closing deals.
Suppose your prospect’s LinkedIn page suggests they are fond of playing football, and they make a point to attend every professional game in their town. In that case, the business must not lose any opportunity to talk about it. The emails might directly start by mentioning how their favorite team made it to the Super Bowl that year. You might also begin emitting details about what your business learned after reading one of the latest posts they shared on their feed. When the prospects come to know how interested you were in their professional life, they would start building relationships with you.
Know when to send the email.
After knowing how to start a cold email, the next significant step is to understand the best time to send that email. The cold emails must be sent when it is most likely to be opened by the recipients. Sending emails right at the beginning of the workday or right at the end of the business hours are the perfect time when the emails will be opened mostly. Odd hours or weekends must simply be avoided unless it makes sense for your business. Tuesdays of every week are the best time to send B2B sales emails because of their high open rates throughout the globe.
So if you want to schedule when to send a cold email, proper planning is essential to begin with and achieve notable success. It is because emails that remain unopened in the receiver’s inbox can make the campaign go unsuccessful.
With the research and schedule handy, the businesses must now probe on writing compact and persuasive emails with the following tips and help.
Opening with impactful subject lines.
Your cold email subject lines are the key that helps open the door to the content that follows. The prospects create a first impression about the business through this subject line. The addressee gets biased upon the sender when the subject line is poorly written. It might lead them to ignore or mark the emails as spam. It also lowers email deliverability and open rates. To prevent this, follow the below-listed rules:
- Consider mentioning the prospect benefits on the subject lines.
- Personalize the lines that would help the prospects relate to the business.
- Do not reveal every detail right then. Leave something for the prospects to uncover gradually through follow-up emails and calls.
- The emails must sound like humans are writing them and not computers. Sounding too formal must be avoided.
- The subject line would be tying the entire content of the email. A good opening will be helping the prospects to understand what the motive of the email is.
Starting with the recipients.
The best cold email examples advise not to rush with the email message. It is ideal to talk about the recipients in the first few initial lines of the email. Any information drawn from prior researches about the recipient must be highlighted in the mail body. Any known accomplishments about the recipients should also be attached with praising them. This would be a method to boost their self-confidence as nobody says a no to compliments. Personal interests found from research can also be highlighted right at the beginning.
But the sender must always understand why they decide to use the personal details in the first place. It must be clear to the recipients how this personal information makes up their personality and why they are the best choice for sending these emails. This would ensure that this email does not end up like other cold email templates in their junk folder.
Write compact and concise emails.
Cold emails must not be very hard to understand and acknowledge. A simple and smooth drive through your content is what your prospects want. However busy your business can be, take out some valuable time to create minimalistic yet targeted emails that would increase your communication with the prospects. They might be busy while opening your email, and a long post can instantly drive them off to close it. Here are a few tips on how you can increase your email’s readability:
- Use catchy phrases.
- Highlight benefits more than features.
- Use pointers to convey your message.
- Use graphics or videos to emphasize your message.
- An effective call to action.
Keep the points clear.
It is one of the critical steps for how to start a cold email. Your message must be stated in simple and clear language, which everybody can understand at a go. Your message can begin with brief details about what had drawn your business to write the email, or you can even make it clear why the recipient is receiving your email. It would make it even easier for them to identify the purpose of the emails and necessarily take the next steps. They can next schedule a meeting or simply reply to your email.
Sign off with courtesy.
It is very important for your cold email campaign to gain success. Thanking the recipient is a highly courteous method before the email is closed. It would mean that the business is grateful to the recipient for investing time to read your email and respond correspondently. A small thank you would boost them more to take relevant actions and communicate with you while helping you take your business forward.
There are enormous email writers who tend to forget or overlook this part while issuing cold emails to individuals they do not know beforehand.
Always follow up with the recipients.
The very first of the cold email marketing campaigns often go unnoticed or ignored by the recipients. There might be chances that your business needs to issue a few more emails before receiving the first response. But this is a common scenario, and perseverance is the key to land yourself big deals.
What most people do wrong with cold emails?
Cold emails are meant to pursue people to take action to your messages that would profit you in the end. To make that appeal effective, businesses should never do the following wrongs and make their campaign unsuccessful.
- Keeping their messages too long and unnecessarily dragging the conversations.
- Failing to capture the prospect’s attention by the inability to use catchy phrases and hitting the bull’s eye.
- Sending bulk emails to a large group of recipients without feeling the need to personalizing the messages.
- Try hitting multiple benefits and chords just through a single mail. Things need to be taken slowly and patiently with a good and concise description of each type in a single mail.
- Probing multiple call to action in a single mail makes the main motive of the mail go unnoticed.
What are the benefits of cold emailing?
If your business knows how to draft a cold email and send it efficiently, there are multiple benefits for you.
- Cold emails help businesses approach their audience in a much-targeted way. The business can categorize its audience into different segments and personalize emails for each set separately to increase the campaign’s success rate. Every segment will receive just the right amount of information they need.
- It is a very cost-effective approach for cold outreach. You won’t need to spend a lot on your campaign.
- This campaign would award the business with enormous reach. Within a click, you can send thousands of emails instantly.
- Cold email campaigns would award the brands with persistence. It would lead to building customer loyalty over time.
- This is an excellent way to advertise new products and services year on year.
Mastering these cold email tips is the way to great business success.
By now, the idea of how to write cold sales email must be clear. Now all you need to do is to master the art of writing the best email templates and attract the most eligible crowd. Because cold emails are the tools, which when used properly, would help deliver outstanding results. These can be complementary to the other marketing tools that your business uses. Delivering the right information to the right prospects at the right time can help boost your sales like never before.